Video marketing is the new standard in digital marketing today, and it’s easy to see why. It is more gripping and can pull in more views and get more shares than text and images combined. However, just knowing it is the most effective way to market your business doesn’t mean it’s the most straightforward strategy to implement. There are many things to consider, such as finding the right equipment, the best technology, and the best editing software to bring it all to life. Above all, you need the right idea to start with.