Common Mistakes People Make During Video Production
Videos make up for more than eighty percent of internet traffic today. Considering how popular video content has become and its ability to engage viewers, many entrepreneurs have been using video content as a marketing tool to promote their business.
However, if you do not have experience in video production and avoid working with a professional team, you are bound to make a few mistakes. These mistakes could result in higher costs and a poor quality video, which may end up affecting your brand image.
To steer clear of any negative outcome and create a winning video, Early Rising Productions has put together a list of the most common mistakes people make during video production.
1. Using poor audio equipment
A common mistake people is that they do not use proper audio equipment for their video. Poor audio is very obvious, and it can often distract the audience from a good message or video. To evade this problem, they need the right professional audio equipment designed for the type of video environment they are shooting.
2. Not investing in quality lighting
Poor lighting will make your video appear dull and won’t engage viewers the way you would want them to. Use lighting equipment that you can manipulate and focus on where you want the light to go. If you work with a trained professional, they will help you create a correct light scene-subject.
3. Using white walls
Keep in mind that a blank wall presents no depth or emotion to an interview, and boring white walls present a visually uninteresting subject. Make sure to add a background that is not distracting from the subject but one that also breaks the monotony.
4. Shooting from weird or awkward camera angles
When you decide to film your subject, it’s first essential to understand where your subject is looking, the point of interest in a scene and the significance of what you are filming. If you use shots that are taken from weird or awkward camera angles, it detracts from the impact of your video. Knowing the purpose or focus of your video shot goes a long way.
To avoid these and other mistakes related to video production, reach out to Early Rising Productions. As a leading video production company in Chapel Hill, NC, we offer exemplary services and can help you right from pre-production to editing. We are a team of experienced and knowledgeable professionals, and we have worked with a number of renowned brands. We also carry premium equipment, thus giving you access to industry-standard cameras, lighting, audio equipment, editing software, etc.