Which Is Better - 4K, 6K, or 8K Video Format?
With the vast improvement in mobile display and the growing demand for easy to consume information, the prominence of video content has surged. Today, video dominates social media, and even Google search results as they are preferred over images and text.
Many businesses and organizations are quickly catching on to this trend and are actively producing video content to leverage its popularity and land more customers. Before you try to do the same, you need to understand that for video content to really engage an audience, the visuals you create must meet the high-quality standards that people desire.
But, how high has the bar of quality video content been set? Is it at 4K, 6K, or 8K?
After HD quality video, the next level of video quality is Ultra HD (UHD) or 4K. While 4K means four thousand pixels, the content that is displayed on devices in this format is actually a resolution of 4,096 x 2,160-pixels, which is a total of 8,847,360 pixels.
The quality of videos produced in the 4K format is much sharper, smoother, and real-life-like, which only means that 6K and 8K formats offer even better quality video footage. However, despite the clarity, did you know that it is debatable whether or not the human eye can actually see the details showcased in these larger and more enhanced video formats?
Also, to truly enjoy the 4K experience, you need to watch these videos on a screen that’s at least forty-eight inches. Similarly, these super-high quality videos also consume a lot of storage space and require special programs for editing and viewing, which can be costly.
So, why are people producing 4K, 6K, and 8K video content? Well, besides offering sharper detail and clarity, UHD also provides the production industry with content that they can effectively edit without making the end picture blurry. They also make for impressive displays at conferences, trade shows, and other high-profile events, and lengthen the life of marketing content as video quality progresses.
If you are a videographer wondering if your camera is good enough or if you have what your clients want, we suggest that you stick with the standard HD format equipment. If you have the budget and are looking to offer higher-quality content to your customers, you can splurge on a 4K camera, but don’t go beyond this unless you’re producing movies that require detailed editing. When working with our clients, we offer them video formats as high as 4k, as no one has requested for content that exceeds this format.
If you’re interested in learning more about cinematography, corporate video production, and video editing, reach out to Early Rising Productions. We are a video production company in Chapel Hill, NC, with over fifteen years of experience in our industry. During our tenure, we have helped a broad range of businesses produce corporate interviews, documentaries, promotional videos, and more to achieve their visions.